Fertile women are more demanding: Ovulatory increases in minimum mate preference criteria across a wide range of characteristics and relationship contexts

The ovulatory shift hypothesis (Gangestad, Thornhill, & Garver-Apgar, 2005) makes three predictions. First, it posits that during peak fertility, women are more attracted to males who display characteristics of good genes. Secondly, it predicts that women predominantly experience ovulatory shifts when evaluating males as short-term sexual partners. Lastly, it predicts that ovulatory shifts should be non-existent when measuring mate preferences associated with long-term partner quality. However given that female preferences are formulated as a means to offset costs associated with reproduction (Buss, 1994) and such costs are more likely to be incurred during peak fertility, the current study (via the ovulatory reproductive safeguards hypothesis) posits that women during peak fertility should show a general increase in their mate preference criteria across a variety of characteristics and relationships. Using a within-subjects design and hormonal markers of fertility status, the present study investigates the degree to which ovulatory shifts in preferences are limited to short-term sexual liaisons and the degree to which such shifts are associated with characteristics related to long-term partner quality. Contrary to the ovulatory shift hypothesis (and in support of the ovulatory reproductive safeguards hypothesis), ovulatory shifts were found across a wide range of relationship contexts and preference characteristics. 2014 Elsevier Ltd. All rights reserved.